Marketing theory : foundations, controversy, strategy, resource-advantage theory /

Mostrar otras versiones (2)

One of the true classics in Marketing is now thoroughly revised and updated. ""Marketing Theory"" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-b...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hunt, Shelby D. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Abingdon, Oxon ; New York : Routledge, 2015.
Temas:
Marketing.
Marketing research.
Marketing > Recherche.
marketing.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing
Marketing research
Acceso en línea:Texto completo
Tabla de Contenidos:
  • On the marketing discipline
  • On the morphology of explanation
  • Explanation : issues and aspects
  • On the morphology of scientific laws
  • Scientific laws : issues and aspects
  • On the morphology of theory
  • Theory : issues and aspects
  • On scientific realism and marketing research
  • On science/nonscience, qualitative methods, and marketing research
  • On truth and marketing research
  • On objectivity and marketing research
  • On the resource-advantage (R-A) theory of competition
  • Competition theory, Alderson's market processes theory, and R-A theory
  • Strategy and R-A theory.

Ejemplares similares