Tabla de Contenidos:
  • Introduction: The case of China's public diplomacy; the design of the study : questions and assumptions; the selection of case studies; overview of the chapters
  • How to understand public diplomacy : an analytical framework
  • Assets and liabilities for China's public diplomacy
  • The Chinese debate on public diplomacy
  • China's public diplomacy system
  • China's public diplomacy strategies : Asia and Africa
  • Proactive public diplomacy : events
  • Reactive public diplomacy : crises
  • The reception of China's public diplomacy
  • Conclusion: The importance China attaches to public diplomacy; the impact of China's authoritarian political system; state-centeredness; media control and censorship; other impacts; the impact of Chinese culture on public diplomacy; a strategic and holistic approach; communication patterns; evolution and challenges; issues for future research.