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EBSCO_ocn894781001 |
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20231017213018.0 |
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|a (OCoLC)894781001
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|a 659.13/2
|2 21
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|a UAMI
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| 100 |
1 |
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|a Valladares, June A.,
|d 1948-
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| 245 |
1 |
4 |
|a The craft of copywriting /
|c June A. Valladares.
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| 260 |
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|a New Delhi ;
|a Thousand Oaks, Calif. :
|b Response Books,
|c 2000.
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| 300 |
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|a 1 online resource (285 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Response Bks.
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| 504 |
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|a Includes bibliographical references (page 283) and index.
|
| 588 |
0 |
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|a Print version record.
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| 506 |
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|3 Use copy
|f Restrictions unspecified
|2 star
|5 MiAaHDL
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| 533 |
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|a Electronic reproduction.
|b [Place of publication not identified] :
|c HathiTrust Digital Library,
|d 2014.
|5 MiAaHDL
|
| 538 |
|
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|a Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
|u http://purl.oclc.org/DLF/benchrepro0212
|5 MiAaHDL
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| 583 |
1 |
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|a digitized
|c 2014
|h HathiTrust Digital Library
|l committed to preserve
|2 pda
|5 MiAaHDL
|
| 505 |
0 |
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|a Intro; Title; Copyright; Contents; Foreword; Preface; Acknowledgements; 1. So You've Joined an Ad Agency, So What?; 2. The Creative Spark; 3. The Principle of Show, Don't Tell; 4. Sell the Sizzle, Not the Steak; 5. The Anatomy of a Press Ad; 6. The Loch Ness Monster; 7. Agency Brief and Advertising Strategy; 8. Creative Brief and Creative Strategy; 9. Target Audience; 10. Tone of Voice; 11. Brand Image; 12. The Proposition; 13. The Brand Positioning Statement; 14. Brainstorming and the Big Idea; 15. Marriage of Copy and Visual; 16. Getting Set to Create: The Press Ad
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| 505 |
8 |
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|a 17. From Propositions to Headlines18. Building the Body Copy; 19. A Classic is Forever; 20. Crafting Copy for Direct Mail; 21. Writing for Television; 22. Writing for Radio and Multimedia; 23. Writing for In-Shop Media; 24. Writing for Outdoor Media; 25. Presenting to Agency Big Dads; 26. Presenting to the Client; 27. Getting Along in the Agency; 28. The End of the Road; Appendix: Top 100 Advertising Campaigns of the Century; References; Index; About the Author
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| 590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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| 650 |
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0 |
|a Advertising copy.
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| 650 |
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6 |
|a Publicité
|x Rédaction.
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| 650 |
|
7 |
|a Advertising copy.
|2 fast
|0 (OCoLC)fst00797842
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| 776 |
0 |
8 |
|i Print version:
|a Valladares, June A., 1948-
|t Craft of copywriting.
|d New Delhi ; Thousand Oaks, Calif. : Response Books, 2000
|w (DLC) 00021782
|w (OCoLC)43385078
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| 830 |
|
0 |
|a Response Bks.
|
| 856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2215530
|z Texto completo
|
| 938 |
|
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|a ProQuest Ebook Central
|b EBLB
|n EBL5850945
|
| 938 |
|
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|a EBSCOhost
|b EBSC
|n 2215530
|
| 994 |
|
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|a 92
|b IZTAP
|
