Groundbreakers : how Obama's 2.2 million volunteers transformed campaigning in America /

"Much has been written about the historic nature of the Obama campaign. The multi-year, multi-billion dollar operation elected the nation's first black president, raised and spent more money than any other election effort in history, and built the most sophisticated voter targeting technol...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McKenna, Elizabeth
Otros Autores: Han, Hahrie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, NY : Oxford University Press, 2015.
Temas:
Obama, Barack.
2008-2012
Presidents > United States > Election > 2008.
Presidents > United States > Election > 2012.
Political campaigns > United States.
Political participation > United States.
Participation politique > États-Unis.
POLITICAL SCIENCE > Political Process > Elections.
POLITICAL SCIENCE > Government > National.
POLITICAL SCIENCE > Political Process > General.
Political campaigns.
Political participation.
Politics and government
Presidents > Election.
United States > Politics and government.
États-Unis > Politique et gouvernement.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note:
  • Chapter One: Introduction
  • Part I: The Historical Roots of the Obama Field Program
  • Chapter Two: The Way Things Were
  • Chapter Three: Discovery and Diffusion
  • Part II: The Nuts and Bolts of the Ground Game
  • Chapter Four: Building Depth By Investing in Relationships
  • Chapter Five: Creating a Structure to Share Responsibility: Neighborhood Teams
  • Chapter Six: Using Metrics to Get to Scale
  • Part III: OFA's Legacy
  • Chapter Seven: Reflection
  • Works Cited
  • Index.

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