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00000cam a2200000 i 4500 |
001 |
EBSCO_ocn893440474 |
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OCoLC |
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20231017213018.0 |
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m o d |
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cr cnu---unuuu |
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141020t20142014nyu ob 001 0 eng d |
040 |
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|b eng
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|d OCLCO
|d OCLCQ
|d OCLCO
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019 |
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|a 1243100140
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020 |
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|a 9780985179557
|q (electronic bk.)
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|a 0985179554
|q (electronic bk.)
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|a 0985179597
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|a 9780985179595
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|z 0985179554
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029 |
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|a DEBBG
|b BV042739645
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1 |
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|a DEBSZ
|b 45634392X
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|a (OCoLC)893440474
|z (OCoLC)1243100140
|
050 |
|
4 |
|a HF5415.1263
|b .W57 2014eb
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072 |
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|a BUS
|x 082000
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|a 658.8
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|a UAMI
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100 |
1 |
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|a Wirthwein, Chris,
|e author.
|
245 |
1 |
4 |
|a The people powered brand :
|b a blueprint for B2B brand and culture transformation /
|c Chris Wirthwein, Joe Bannon.
|
264 |
|
1 |
|a Ithaca, NY :
|b Paramount Market Publishing, Inc,
|c [2014]
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264 |
|
4 |
|c ©2014
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300 |
|
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|a 1 online resource (x, 158 pages)
|
336 |
|
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|a text
|b txt
|2 rdacontent
|
337 |
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|a computer
|b c
|2 rdamedia
|
338 |
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|a online resource
|b cr
|2 rdacarrier
|
504 |
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|a Includes bibliographical references and index.
|
588 |
0 |
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|a Print version record.
|
590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
|
650 |
|
0 |
|a Industrial marketing.
|
650 |
|
0 |
|a Branding (Marketing)
|
650 |
|
6 |
|a Marketing industriel.
|
650 |
|
6 |
|a Stratégie de marque.
|
650 |
|
7 |
|a branding.
|2 aat
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
650 |
|
7 |
|a Branding (Marketing)
|2 fast
|
650 |
|
7 |
|a Industrial marketing
|2 fast
|
700 |
1 |
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|a Bannon, Joe,
|e author.
|
776 |
0 |
8 |
|i Print version:
|a Wirthwein, Chris.
|t People powered brand
|z 0985179554
|w (OCoLC)869904638
|
856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=775574
|z Texto completo
|
938 |
|
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|a EBSCOhost
|b EBSC
|n 775574
|
938 |
|
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|a YBP Library Services
|b YANK
|n 12136529
|
994 |
|
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|a 92
|b IZTAP
|