Story smart : using the science of story to persuade, influence, inspire, and teach /
"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience."--
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Santa Barbara, CA :
Libraries Unlimited,
[2014]
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Machine generated contents note: pt. I Hooked On Story
- Talk Story
- I Was Working in the Lab Late One Night ...
- What's Your Story IQ?
- Extra ... Extra! Read All About It!
- This Is a Roll-Up-Your-Sleeves Practical Guide
- Story versus Story!
- Effective or Not Effective ... That Is the Question
- Story (Actually My Story)
- Your Real Job
- Pay Attention! Story Is an Economic Event
- pt. II Story State Of Mind
- Mind Is What the Brain Does
- Goo That Lets You Think
- Your Brain on Story
- Let Me Introduce ... Your Neural Story Net (NSN)
- Story-Searching Minds
- Bank on It: Your Banks of Prior Knowledge
- Putting Your Banks to Work
- Family Stories
- Curse of Knowledge
- Final Caution: Box Brownie Mix
- pt. III Eight Essential Elements of Story
- What Is a Story?
- Eight Essential Elements
- Element 3 Goal
- Element 5 Conflicts and Problems
- Element 6 Risk and Danger
- Element 7 Struggles
- Element 4 Motive
- Element 1 Characters
- Element 2 Character Traits
- Element 8 Details
- Eight Essential Elements on Parade
- pt. IV It Was a Dark and Stormy Night ... How Stories Create Influence
- Influence Is the Name of the Game
- "I Was Working in the Lab Late One Night ..."
- And the Winning Influence Elements Are ...
- Story Character Positions
- Got Character?
- Identity Character Rules Influence
- Bit of Empathy for Empathy
- Story Influence Line
- Goodness Scale
- Point of the Resolution
- Put Them All Together and They Spell ... Math Equation!
- Story Work
- pt. V Seven Story Steps: Step by Step
- Step by Step
- Step 1 Who's Listening?
- Step 2 Say Something!
- Step 3 Picture, Please!
- Step 4 On Target?
- Step 5 Water Cooler Woes
- Step 6 Character Central
- Main Character Checklist Grid
- Step 7 Write Now!
- Stories to Tell
- Story Snares: Things to Avoid
- Final Thought.