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Story smart : using the science of story to persuade, influence, inspire, and teach /

"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience."--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Haven, Kendall F. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Santa Barbara, CA : Libraries Unlimited, [2014]
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Machine generated contents note: pt. I Hooked On Story
  • Talk Story
  • I Was Working in the Lab Late One Night ...
  • What's Your Story IQ?
  • Extra ... Extra! Read All About It!
  • This Is a Roll-Up-Your-Sleeves Practical Guide
  • Story versus Story!
  • Effective or Not Effective ... That Is the Question
  • Story (Actually My Story)
  • Your Real Job
  • Pay Attention! Story Is an Economic Event
  • pt. II Story State Of Mind
  • Mind Is What the Brain Does
  • Goo That Lets You Think
  • Your Brain on Story
  • Let Me Introduce ... Your Neural Story Net (NSN)
  • Story-Searching Minds
  • Bank on It: Your Banks of Prior Knowledge
  • Putting Your Banks to Work
  • Family Stories
  • Curse of Knowledge
  • Final Caution: Box Brownie Mix
  • pt. III Eight Essential Elements of Story
  • What Is a Story?
  • Eight Essential Elements
  • Element 3 Goal
  • Element 5 Conflicts and Problems
  • Element 6 Risk and Danger
  • Element 7 Struggles
  • Element 4 Motive
  • Element 1 Characters
  • Element 2 Character Traits
  • Element 8 Details
  • Eight Essential Elements on Parade
  • pt. IV It Was a Dark and Stormy Night ... How Stories Create Influence
  • Influence Is the Name of the Game
  • "I Was Working in the Lab Late One Night ..."
  • And the Winning Influence Elements Are ...
  • Story Character Positions
  • Got Character?
  • Identity Character Rules Influence
  • Bit of Empathy for Empathy
  • Story Influence Line
  • Goodness Scale
  • Point of the Resolution
  • Put Them All Together and They Spell ... Math Equation!
  • Story Work
  • pt. V Seven Story Steps: Step by Step
  • Step by Step
  • Step 1 Who's Listening?
  • Step 2 Say Something!
  • Step 3 Picture, Please!
  • Step 4 On Target?
  • Step 5 Water Cooler Woes
  • Step 6 Character Central
  • Main Character Checklist Grid
  • Step 7 Write Now!
  • Stories to Tell
  • Story Snares: Things to Avoid
  • Final Thought.