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Story smart : using the science of story to persuade, influence, inspire, and teach /
"This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience."--
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Santa Barbara, CA :
Libraries Unlimited,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "This one-of-a-kind book explores the neuroscience behind persuasion and influence to reveal the role that storytelling plays in inspiring, enlightening, and educating an audience."-- |
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| Descripción Física: | 1 online resource (viii, 174 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781610698122 1610698126 |