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Electrical appliance retailing in China : the GOME story /

This book takes a close look into GOME, China's leading electrical appliance supplier famous for its stunning market shares and performance. The book is divided into five parts, organized according to an order of events, and it provides an in-depth analysis on the structure of GOME, its key man...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Li, Ming
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Reading : Paths International Ltd, [2014]
Colección:China MBA series.
Paths International cases in modern Chinese business.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This book takes a close look into GOME, China's leading electrical appliance supplier famous for its stunning market shares and performance. The book is divided into five parts, organized according to an order of events, and it provides an in-depth analysis on the structure of GOME, its key managers, and the significant changes they implemented. In addition, the book captures the changes forced upon GOME after its president was imprisoned. (Series: Cases in Modern Chinese Business).
Descripción Física:1 online resource
ISBN:9781844641192
1844641198