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Electrical appliance retailing in China : the GOME story /
This book takes a close look into GOME, China's leading electrical appliance supplier famous for its stunning market shares and performance. The book is divided into five parts, organized according to an order of events, and it provides an in-depth analysis on the structure of GOME, its key man...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Reading :
Paths International Ltd,
[2014]
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| Colección: | China MBA series.
Paths International cases in modern Chinese business. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This book takes a close look into GOME, China's leading electrical appliance supplier famous for its stunning market shares and performance. The book is divided into five parts, organized according to an order of events, and it provides an in-depth analysis on the structure of GOME, its key managers, and the significant changes they implemented. In addition, the book captures the changes forced upon GOME after its president was imprisoned. (Series: Cases in Modern Chinese Business). |
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| Descripción Física: | 1 online resource |
| ISBN: | 9781844641192 1844641198 |