The definitive book of branding /

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With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the read...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Kompella, Kartikeya (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks : SAGE Publications India Pvt Ltd, 2014.
Temas:
Branding (Marketing)
Globalization > Economic aspects.
Stratégie de marque.
Mondialisation.
branding.
globalism.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Globalization > Economic aspects
Markenpolitik
Acceso en línea:Texto completo
Descripción
Sumario:With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the different ways in which brands drive the company's strategy, bring meaning to employees, instil passion in consumers, and maintain their appeal over time and across countries. It does not look only at the marketing aspect of brands but also at the organizational aspects of branding, which provides a holistic approach to the subject.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references and index.
ISBN:9351501043
9789351501046

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