Hidden hazards of online advertising : an investigation of consumer security and data privacy protection /

In this book, the Permanent Subcommittee on Investigations of the U.S. Senate Homeland Security and Governmental Affairs Committee examine issues of consumer privacy and security on the Internet and in the broader online economy. Central to this segment of the economy is the online advertising indus...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Wallace, Lillian (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science, [2014]
Colección:Internet policies and issues.
Temas:
Computer networks > Security measures.
Data protection.
Internet advertising.
Réseaux d'ordinateurs > Sécurité > Mesures.
Protection de l'information (Informatique)
Publicité sur Internet.
COMPUTERS > Internet > Security.
COMPUTERS > Networking > Security.
COMPUTERS > Security > General.
Computer networks > Security measures
Data protection
Internet advertising
Acceso en línea:Texto completo
Tabla de Contenidos:
  • HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES
  • HIDDEN HAZARDS OF ONLINE ADVERTISING: AN INVESTIGATION OF CONSUMER SECURITY AND DATA PRIVACY ISSUES
  • LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA
  • CONTENTS
  • PREFACE
  • Chapter 1: ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY
  • I. EXECUTIVE SUMMARY
  • II. BACKGROUND
  • III. ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY
  • CONCLUSION
  • APPENDIX I: ACCOUNTABILITY PROGRAMS
  • INDEX
  • Chapter 2: TESTIMONY OF ALEX STAMOS, VICE PRESIDENT OF INFORMATION SECURITY, YAHOO! INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY''
  • INTRODUCTION
  • INTERNET ADVERTISING SECURITY AND THE FIGHT AGAINST MALWARE AND DECEPTIVE ADS
  • LEADING THE FIGHT ON EMAIL SPAM
  • INCENTIVIZING SHARING: THE BUG BOUNTY PROGRAM
  • ENCRYPTION ACROSS YAHOO
  • CONCLUSION
  • Chapter 3: TESTIMONY OF GEORGE SALEM, SENIOR PRODUCT MANAGER, GOOGLE, INC. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY''
  • Chapter 5: STATEMENT OF MANEESHA MITHAL, ASSOCIATE DIRECTOR, DIVISION OF PRIVACY AND IDENTITY PROTECTION, FEDERALTRADE COMMISSION. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDSTO CONSUMER SECURITY AND DATA PRIVACY''
  • I. INTRODUCTION
  • II. CONSUMER PROTECTION ISSUES AFFECTING THE ONLINE ADVERTISING INDUSTRY
  • III. RECOMMENDATIONS FOR NEXT STEPS
  • CONCLUSION
  • Chapter 6: TESTIMONY OF LUIGI MASTRIA, EXECUTIVE DIRECTOR, DIGITAL ADVERTISING ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY''
  • I. BENEFITS OF ONLINE ADVERTISING
  • II. THE DAA
  • PROTECTING OUR USERS WITH THE STRONGEST PROTECTIONS AGAINST HARMFUL OR MALICIOUS CONTENT
  • OUR TWO-PRONGED APPROACH: PREVENT and DISABLE
  • WE WORK WITH INDUSTRY AND SHARE BEST PRACTICES
  • CONCLUSION
  • Chapter 4: STATEMENT OF CRAIG D. SPIEZLE, EXECUTIVE DIRECTOR AND PRESIDENT, ONLINE TRUST ALLIANCE. HEARING ON ''ONLINE ADVERTISING AND HIDDEN HAZARDS TO CONSUMER SECURITY AND DATA PRIVACY''
  • HOW DOES MALVERTISING OCCUR?
  • INDUSTRY and SELF-REGULATORY EFFORTS
  • WHAT IS NEEDED?

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