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The Leadership Imperative : Technology Adoption and Strategic Management in Travel Firms in Jamaica.
This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne :
Cambridge Scholars Publishing,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This innovative work combines the fields of e-tourism adoption and strategic management, and identifies the combination of antecedents of technology adoption by distilling factors to identify the key determinant of the adoption of the internet for sales and marketing purposes in small, owner-managed travel firms. While it focuses on travel firms in Jamaica, it examines the general issue of firm characteristics which are associated with adoption behaviour such as strategy and resources, as wel ... |
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| Descripción Física: | 1 online resource (215 pages) |
| Bibliografía: | Includes bibliographical references (pages 152-193) and index. |
| ISBN: | 9781443865883 1443865885 1322057176 9781322057170 1443842494 9781443842495 |