The reciprocity advantage : a new way to partner for innovation and growth /

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"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Johansen, Robert (Autor), Ronn, Karl (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, [2014]
Edición:First edition.
Colección:BK business book.
Temas:
Reciprocity (Psychology) > Social aspects.
Social interaction.
Cooperation.
Competition.
Success in business.
Réciprocité (Psychologie) > Aspect social.
Interaction sociale.
Succès dans les affaires.
PSYCHOLOGY > Social Psychology.
BUSINESS & ECONOMICS > Leadership.
Competition
Cooperation
Social interaction
Success in business
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Part one. Reciprocity on a massive scale
  • 1. Reciprocity the right way
  • 2. Partnering to do what you can't do alone
  • 3. Experimenting to learn: how to make money in new ways
  • 4. Amplifying to create scale
  • part two. Future forces that will demand reciprocity
  • 5. How the digital natives will disrupt rights-of-way
  • 6. How socialstructing will disrupt partnering
  • 7. How gameful engagement will disrupt experimenting to learn
  • 8. How cloud-served supercomputing will disrupt the practice of scaling
  • part three. How to develop your own reciprocity advantage
  • 9. How to uncover your right-of-way
  • 10. How to find the best partners for you
  • 11. How to learn by experimenting with many open iterations
  • 12. How to scale your reciprocity advantage
  • 13. When the future is reciprocity.

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