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The reciprocity advantage : a new way to partner for innovation and growth /

"Bestselling author and renowned futurist Bob Johansen combines with business innovation guru Karl Ronn to produce a visionary book on the biggest innovation opportunity in history: giving away what you have to learn how to make money in new ways. They call it the reciprocity advantage"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Johansen, Robert (Autor), Ronn, Karl (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco : Berrett-Koehler Publishers, [2014]
Edición:First edition.
Colección:BK business book.
Temas:
Acceso en línea:Texto completo

MARC

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245 1 4 |a The reciprocity advantage :  |b a new way to partner for innovation and growth /  |c Bob Johansen and Karl Ronn. 
246 3 |a New way to partner for innovation and growth 
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264 1 |a San Francisco :  |b Berrett-Koehler Publishers,  |c [2014] 
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588 0 |a Print version record. 
505 0 |a Part one. Reciprocity on a massive scale -- 1. Reciprocity the right way -- 2. Partnering to do what you can't do alone -- 3. Experimenting to learn: how to make money in new ways -- 4. Amplifying to create scale -- part two. Future forces that will demand reciprocity -- 5. How the digital natives will disrupt rights-of-way -- 6. How socialstructing will disrupt partnering -- 7. How gameful engagement will disrupt experimenting to learn -- 8. How cloud-served supercomputing will disrupt the practice of scaling -- part three. How to develop your own reciprocity advantage -- 9. How to uncover your right-of-way -- 10. How to find the best partners for you -- 11. How to learn by experimenting with many open iterations -- 12. How to scale your reciprocity advantage -- 13. When the future is reciprocity. 
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650 0 |a Competition. 
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650 7 |a Cooperation  |2 fast 
650 7 |a Social interaction  |2 fast 
650 7 |a Success in business  |2 fast 
700 1 |a Ronn, Karl,  |e author. 
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