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Everything you need to know about direct response technologies and databases for Internet marketing /
This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[Newmarket, Ontario] :
BrainMass Inc.,
[2011]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Torte, Rob, |e author. | |
| 245 | 1 | 0 | |a Everything you need to know about direct response technologies and databases for Internet marketing / |c by Rob Torte. |
| 246 | 3 | 0 | |a Direct response technologies and databases for Internet marketing |
| 264 | 1 | |a [Newmarket, Ontario] : |b BrainMass Inc., |c [2011] | |
| 264 | 4 | |c Ã2011 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "One of many books in the Need to know series from BrainMass"--Cover | ||
| 500 | |a "Ideal for business students"--Cover | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students. | ||
| 506 | 1 | |a Access restricted to LAC onsite clients. |f Online access with authorization. |2 star |5 CaOONL | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=529721 |z Texto completo |
| 938 | |a EBSCOhost |b EBSC |n 529721 | ||
| 938 | |a YBP Library Services |b YANK |n 10252123 | ||
| 994 | |a 92 |b IZTAP | ||