Everything you need to know about direct response technologies and databases for Internet marketing /

This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Torte, Rob (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Newmarket, Ontario] : BrainMass Inc., [2011]
Temas:
Internet marketing.
Marketing sur Internet.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Internet marketing
Acceso en línea:Texto completo
Descripción
Sumario:This book focuses on Direct Response and Databases. We define what they are, and how they apply to the overall field of Internet Marketing. We will talk about direct marketing strategies, and critical strategy components. Then we will move on to front- and back- end functionality, and the concept of customer lifetime value. Finally, we will finish off with a more in-depth look at databases, and specifically, data-mining. This book is ideal for business students.
Notas:"One of many books in the Need to know series from BrainMass"--Cover
"Ideal for business students"--Cover
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781927639092
1927639093
Acceso:Access restricted to LAC onsite clients.

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