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Agri-input marketing in India /
Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inp...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
SAGE Publications,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Introduction : agri-input market at crossroads
- Agricultural situation in India and agri-inputs
- Land : the fixed factor of production
- Government policies : creating an environment for input usage
- Improve agronomic potential
- Infrastructure development : removing constraints
- Agricultural extension programs in India
- Adoption: the beginning of the agri-input sector
- Agri-input market : current competitive situation
- Buying behavior for inputs
- Impact of agri-input usage in india
- Sustainable agriculture : new objective
- Strategies for agri-input marketing (basis for positioning strategy)
- Technical knowledge-based marketing (basis for product and pricing strategy)
- Building trust through knowledge transfer (basis for promotion strategy)
- Integrated agri-input supply model (basis for place strategy)
- Future directions (implementation aspects).