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Agri-input marketing in India /
Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inp...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New Delhi :
SAGE Publications,
[2014]
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Venugopal, Pingali, |d 1958- | |
| 245 | 1 | 0 | |a Agri-input marketing in India / |c Pingali Venugopal, Ram Kaundinya. |
| 264 | 1 | |a New Delhi : |b SAGE Publications, |c [2014] | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Agri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy, dependent on food grain imports, into a self-sufficient economy. Though agricultural productivity is declining and environmentalists are questioning the use of agri-inputs, Indian agriculture cannot do away with agri-inputs. This book, after understanding the past policy environment, agri-input marketing, and promotion strategies of both the government and private companies, suggests frameworks for agri-input marketing companies to align their strategies to the new objective of sustainable agriculture. The book will serve as a text for students in the agribusiness management programmes and also as a guide for practicing managers and policy makers | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Agricultural industries |z India |x Marketing. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Agricultural industries |x Marketing |2 fast | |
| 651 | 7 | |a India |2 fast | |
| 700 | 1 | |a Kaundinya, Ram. | |
| 776 | 0 | 8 | |i Print version: |a Venugopal, Pingali, 1958- |t Agri-input marketing in India |z 9788132117711 |w (DLC) 2014010048 |w (OCoLC)879851481 |
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