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Argumentation and health /
This chapter is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: accor...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
John Benjamins Publishing Company,
2014.
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| Colección: | Benjamins current topics ;
Volume 64. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | This chapter is concerned with the reasons why sometimes good arguments in health communication leaflets fail to convince the targeted audience. As an illustrative example it uses the age-dependent eligibility of women in the Netherlands to receive routine breast cancer screening examinations: according to Dutch regulations women under 50 are ineligible for them. The present qualitative study rests on and complements three experimental studies on the persuasiveness of mammography information leaflets; it uses interviews to elucidate reasons why the arguments in the health communication leaflet. |
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| Descripción Física: | 1 online resource (vi, 147 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9789027269843 902726984X 1306942691 9781306942690 9027242526 9789027242525 |