Viral marketing within social networking sites : the creation of an effective viral marketing campaign /

Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Mar...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilde, Sven (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg [Germany] : Diplomica Verlag Gmbh, 2014.
Temas:
Viral marketing.
Social networks > Marketing.
Marketing viral.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Viral marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Viral Marketing within Social Networking Sites; Executive Summary; Table of Contents; List of tables; List of Illustrations; List of Abbreviations; 1 Introduction; 1.1 Background; 1.2 Objective; 1.3 Approach; 2 Literature Review; 2.1 Etymological Roots of Viral Marketing; 2.2 Evolution of Viral Marketing; 2.3 Theoretical Foundations; 2.4 Defining Viral Marketing; 2.5 Setting Up a Viral Marketing Campaign; 2.6 Classification of Viral Marketing; 3 Viral Marketing in Social Networks; 3.1 Method; 3.2 Survey Results; 3.3 Reflecting the Research Questions; 4 Conclusion; 4.1 Limitations; 4.2 Outlook.
  • Reference ListAppendices; A1. List of Authors of Definitions and characterisations of VM; A2. Fragmentation of VM Definitions; A3. Customer Loyalty Ladder; A4. WOMMA types of WOM Marketing; A5. Survey Introduction Page; A6. Survey
  • Stage 1; A7. Survey
  • Stage 2; A8. Survey
  • Stage 3; A9. Survey
  • Stage 4; A10. Survey
  • Demographic Data.

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