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Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Mar...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg [Germany] :
Diplomica Verlag Gmbh,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |