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Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Mar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg [Germany] :
Diplomica Verlag Gmbh,
2014.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_ocn883145473 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140708s2014 gw ob 000 0 eng d | ||
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| 019 | |a 961510471 |a 962631591 |a 1259245300 | ||
| 020 | |a 9783842849228 |q (electronic bk.) | ||
| 020 | |a 3842849222 |q (electronic bk.) | ||
| 020 | |z 384289922X | ||
| 020 | |z 9783842899223 | ||
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| 050 | 4 | |a HF5415.1265 | |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.872028546 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Wilde, Sven, |e author. | |
| 245 | 1 | 0 | |a Viral marketing within social networking sites : |b the creation of an effective viral marketing campaign / |c Sven Wilde. |
| 264 | 1 | |a Hamburg [Germany] : |b Diplomica Verlag Gmbh, |c 2014. | |
| 300 | |a 1 online resource (pages .) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Viral Marketing within Social Networking Sites; Executive Summary; Table of Contents; List of tables; List of Illustrations; List of Abbreviations; 1 Introduction; 1.1 Background; 1.2 Objective; 1.3 Approach; 2 Literature Review; 2.1 Etymological Roots of Viral Marketing; 2.2 Evolution of Viral Marketing; 2.3 Theoretical Foundations; 2.4 Defining Viral Marketing; 2.5 Setting Up a Viral Marketing Campaign; 2.6 Classification of Viral Marketing; 3 Viral Marketing in Social Networks; 3.1 Method; 3.2 Survey Results; 3.3 Reflecting the Research Questions; 4 Conclusion; 4.1 Limitations; 4.2 Outlook. | |
| 505 | 8 | |a Reference ListAppendices; A1. List of Authors of Definitions and characterisations of VM; A2. Fragmentation of VM Definitions; A3. Customer Loyalty Ladder; A4. WOMMA types of WOM Marketing; A5. Survey Introduction Page; A6. Survey -- Stage 1; A7. Survey -- Stage 2; A8. Survey -- Stage 3; A9. Survey -- Stage 4; A10. Survey -- Demographic Data. | |
| 520 | |a Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of. | ||
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Viral marketing. | |
| 650 | 0 | |a Social networks |x Marketing. | |
| 650 | 6 | |a Marketing viral. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a Viral marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Wilde, Sven. |t Viral marketing within social networking sites |z 384289922X |w (OCoLC)852829602 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=794862 |z Texto completo |
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| 938 | |a ebrary |b EBRY |n ebr11018721 | ||
| 938 | |a EBSCOhost |b EBSC |n 794862 | ||
| 994 | |a 92 |b IZTAP | ||