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Viral marketing within social networking sites : the creation of an effective viral marketing campaign /
Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Mar...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg [Germany] :
Diplomica Verlag Gmbh,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of. |
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| Descripción Física: | 1 online resource (pages .) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783842849228 3842849222 |