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Color forecasting for fashion /
Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar color...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Laurence King Publishing,
2012.
|
| Colección: | Portfolio skills. Fashion & textiles.
|
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 100 | 1 | |a Scully, Kate, |e author. | |
| 245 | 1 | 0 | |a Color forecasting for fashion / |c Kate Scully, Debra Johnston Cobb. |
| 264 | 1 | |a London : |b Laurence King Publishing, |c 2012. | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Portfolio skills | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a What is color forecasting? -- Why and how has color forecasting evolved? -- The language of color -- Understanding color cycles -- Color forecasting tools and methodologies -- Color application -- Intuition and inspiration in color forecasting. | |
| 520 | |a Color is a powerful selling tool. It is the first thing to catch the consumer's eye in the shop window. Get the color choice wrong and an entire range can stay on the racks. So, how do colors arrive on the runway or the sales floor and why do different companies all seem to choose similar colors each season? The answer lies in the work of the huge color forecasting industry. Color Forecasting for Fashion breaks down the forecasting process--from how to put together a color palette to color theory and the way that colors behave--and helps you to build the combination of research and intuitive skills that a successful designer or forecaster needs. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on October 04, 2019). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Color in clothing |x Forecasting. | |
| 650 | 0 | |a Fashion design. | |
| 650 | 0 | |a Fashion |x Forecasting. | |
| 650 | 0 | |a Clothing trade |x Forecasting. | |
| 650 | 6 | |a Couleur dans les vêtements |x Prévision. | |
| 650 | 7 | |a DESIGN |x Textile & Costume. |2 bisacsh | |
| 650 | 7 | |a Color in clothing |x Forecasting. |2 cct | |
| 650 | 7 | |a Fashion design. |2 cct | |
| 650 | 7 | |a Beauty and Fashion. |2 eflch | |
| 650 | 7 | |a Clothing trade |x Forecasting |2 fast | |
| 650 | 7 | |a Fashion design |2 fast | |
| 650 | 7 | |a Fashion |x Forecasting |2 fast | |
| 700 | 1 | |a Cobb, Debra Johnston, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Scully, Kate. |t Color forecasting for fashion. |d London : Laurence King Publishing, 2012 |z 9781856698207 |w (OCoLC)749869434 |
| 830 | 0 | |a Portfolio skills. |p Fashion & textiles. | |
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