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Automotive management /
The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product la...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Alemán |
| Publicado: |
München :
Oldenbourg Verlag,
[2013]
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| Edición: | Second edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management. |
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| Descripción Física: | 1 online resource (265 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783486736168 3486736167 |