Strategies in marketing /

The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and str...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Editors of Salem Press (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Ipswich, Massachusetts : Salem Press, [2014]
Colección:Business reference guide (Salem Press)
Temas:
Marketing > United States.
Marketing > United States > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing.
Marketing > Management.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Integrated marketing communications
  • Future of integrated marketing communications
  • Strategic marketing
  • Promotional policies
  • Brand management
  • Value-based strategies for business marketing
  • Internet marketing strategies
  • Personal selling & sales management
  • Professional selling in business to business marketing
  • Trade show participation
  • Person marketing : using celebrities to endorse products.

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