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Strategies in marketing /
The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and str...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Ipswich, Massachusetts :
Salem Press,
[2014]
|
| Colección: | Business reference guide (Salem Press)
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 110 | 2 | |a Editors of Salem Press, |e author. | |
| 245 | 1 | 0 | |a Strategies in marketing / |c the editors of Salem Press. |
| 264 | 1 | |a Ipswich, Massachusetts : |b Salem Press, |c [2014] | |
| 300 | |a 1 online resource (v, 64 pages) : |b illustrations | ||
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| 490 | 1 | |a Business reference guide | |
| 504 | |a Includes bibliographical references. | ||
| 505 | 0 | |a Integrated marketing communications -- Future of integrated marketing communications -- Strategic marketing -- Promotional policies -- Brand management -- Value-based strategies for business marketing -- Internet marketing strategies -- Personal selling & sales management -- Professional selling in business to business marketing -- Trade show participation -- Person marketing : using celebrities to endorse products. | |
| 520 | |a The series is designed to provide a solid foundation for the research of various business topics. This volume offers an introduction to a number of marketing policies and strategies as well as their applications in a variety of marketing channels. It begins by describing promotional policies and strategic marketing approaches before discussing a number of applications, including Internet marketing and personal selling. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on September 04, 2018). | |
| 546 | |a English. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
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| 650 | 0 | |a Marketing |z United States |x Management. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Marketing |x Management. |2 fast |0 (OCoLC)fst01010209 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 776 | 0 | 8 | |i Print version: |a Editors of Salem Press. |t Strategies in marketing. |d Ipswich, Massachusetts : Salem Press, ©2014 |h v, 64 pages |k Business Reference Guide |z 9780824214302 |
| 830 | 0 | |a Business reference guide (Salem Press) | |
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