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Phraseological substitutions in newspaper headlines : "more than meats the eye" /
The major purpose of newspaper headlines is to trigger the reader's interest. A popular way to achieve this goal is the use of phraseological modifications. Based on previous findings from various linguistic disciplines, this book provides an interdisciplinary approach to shed light on the rece...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
2014.
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| Colección: | Human cognitive processing ;
v. 46. |
| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The major purpose of newspaper headlines is to trigger the reader's interest. A popular way to achieve this goal is the use of phraseological modifications. Based on previous findings from various linguistic disciplines, this book provides an interdisciplinary approach to shed light on the reception of substitutions like More than Meats the Eye . It develops an empirical methodology for investigating the complex cognitive processes involved, using a large sample of authentic examples for illustration. Along these lines, this volume not only shows what associations readers make when they. |
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| Descripción Física: | 1 online resource |
| Bibliografía: | Includes bibliographical references and indexes. |
| ISBN: | 9789027269874 9027269874 1306889731 9781306889735 |