Consumer culture, modernity and identity /

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This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It j...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Mathur, Nita (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE Publications, 2014.
Temas:
Consumption (Economics) > Social aspects.
Consumers.
Group identity.
Social stratification.
Identité collective.
Stratification sociale.
group identity.
social stratification.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Consumers
Consumption (Economics) > Social aspects
Group identity
Social stratification
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; Contents; Acknowledgements; Introduction; PART I
  • Lifestyle Choices and Construction of Modern Identities; 1
  • The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyle; 2
  • Shop Talk: Shopping Malls and Their Publics; 3
  • Consumer Agency of Urban Women in India; 4
  • Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective; 5
  • Imagining Identity in the Age of Internet and Communication Technologies; PART II
  • Global Markets, Local Needs: Fashion and Advertising.
  • 6
  • Structural Changes Rather than the Influence of Media: People's Encounte rwith Economic Liberalization in India7
  • Fashion, Advertising and Identity in the Consumer Society; 8
  • Cultural Politics of Branding: Promoting 'KamaSutra' in India; 9
  • Shopping for Fashions in Post-socialist Russia; 10
  • Sales Tours or How Czech Seniors Learned to Love Capitalism; PART III
  • Subaltern Concerns and Moral Subjectivities; 11
  • Politics of Consumption, Politicsof Justice: The Political Investment of the Consumer; 12
  • Ethical Consumption in the Global Age: Coffee's Promise of a Better World.
  • 13
  • Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and ExclusionAbout the Editor and Contributors; Index.

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