Consumer culture, modernity and identity /

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This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It j...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Mathur, Nita (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : SAGE Publications, 2014.
Temas:
Consumption (Economics) > Social aspects.
Consumers.
Group identity.
Social stratification.
Identité collective.
Stratification sociale.
group identity.
social stratification.
POLITICAL SCIENCE > Public Policy > Cultural Policy.
SOCIAL SCIENCE > Anthropology > Cultural.
SOCIAL SCIENCE > Popular Culture.
Consumers
Consumption (Economics) > Social aspects
Group identity
Social stratification
Acceso en línea:Texto completo
Descripción
Sumario:This book offers analysis of articulation of consumer culture and modernity in everyday lives of people in a transnational framework. It pursues three broad themes: lifestyle choices and construction of modern identities; fashion and advertising; and subaltern concerns and moral subjectivities. It juxtaposes empirical studies with theoretical traditions in addressing questions such as: How do people imagine modernity and identity in consumer culture? What does modernity or 'being modern' mean to people in different societies? Are modernity and tradition antithetical to or develop an interface.
Descripción Física:1 online resource (xl, 399 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9788132119623
8132119622

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