Social marketing in India /

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This book, an adaptation of Nancy R. Lee and Philip Kotler's highly successful book Social Marketing: Influencing Behaviors for Good, 4th Edition, is structured around the ten-step marketing planning process that trains and encourages those in positions responsible for influencing public behavi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Deshpande, Sameer (Autor), Lee, Nancy R. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New Delhi : SAGE, 2013.
Temas:
Social marketing > India.
Marketing social > Inde.
POLITICAL SCIENCE > Public Policy > Social Services & Welfare.
SOCIAL SCIENCE > Human Services.
Social marketing.
India.
Acceso en línea:Texto completo

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