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|a Singh, Alok,
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0 |
|a Microsoft dynamics CRM 2013 marketing automation :
|b implement effective marketing strategies using Microsoft dynamics CRM 2013 /
|c Alok Singh, Sandeep Chanda ; cover image by Aniket Sawant.
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264 |
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1 |
|a Birmingham, England :
|b Packt Publishing,
|c 2014.
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264 |
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4 |
|c ©2014
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300 |
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|a 1 online resource (128 pages) :
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|a Professional expertise distilled
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500 |
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|a Includes index.
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588 |
0 |
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|a Online resource; title from PDF title page (ebrary, viewed May 7, 2014).
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505 |
0 |
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|a Cover; Copyright; Credits; About the Authors; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: Getting Started with CRM Marketing; Present day marketing; Marketing challenges; Spamming; Automation; Targeting; Execution; Close looping; Collaboration; Dirty Data; Marketing automation with CRM; Targeting; Automation and execution; Close looping; Revenue management by collaboration; Understanding lead funnel; Lead generation; Lead nurturing; Lead scoring and conversion; Sales opportunity and recycling; Post sale loyalty; Summary
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505 |
8 |
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|a Chapter 2: Segmentation with Marketing ListsMarketing lists and types; Member type; Marketing list type; Other attributes; Assembling marketing lists; Assembling the static list; Adding the members using lookup; Using advanced find to add the members; Using advanced find to remove the members; Using advanced find to evaluate the members; Directly adding records to the list; Assembling the dynamic list; Managing marketing lists; Multiple cross record associations; De-duplication of members; Merge members; Copy to the static list; Member import; Summary; Chapter 3: Marketing Campaigns
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505 |
8 |
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|a CampaignsQuick campaign; Target audience; Channel activity; Activity distribution; Marketing campaign; Creating the campaign; Planning activities; Campaign activities; Channel activities; Non-channel activities; Target lists; Sales literature, products, and price list; Sales literature; Target products; Price list; Executing campaign; Contact preferences; E-mail templates; Close campaign activity; Campaign templates; Related campaigns; Tracking campaign costs; Summary; Chapter 4: Campaign Response and Performance; Capturing a campaign response; Creating a campaign response
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505 |
8 |
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|a Managing a campaign responseConverting a campaign response to a lead or an opportunity; Measuring a campaign response; Summary; Chapter 5: Marketing Metrics, Analysis, and Goals; Key marketing metrics; Marketing charts; Marketing reports; Report Wizard; Out-of-the-box marketing reports in Microsoft Dynamics CRM; Marketing dashboards; Designing dashboards; Out-of-the-box marketing dashboards in Microsoft Dynamics CRM 2013; Marketing Goals and Goal Metrics; Goal Metrics; The Goals entity; Goal charts and reports; Summary; Chapter 6: Enhance CRM Marketing with Marketplace Solutions
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505 |
8 |
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|a Marketing Automation with ClickDimensionsRun an e-mail campaign; Set up web tracking; Drip marketing; Analytics; Marketing automation with CoreMotives; Mailings and subscriptions; Web Intelligence; Nurture marketing; Facebook posts; Summary; Index
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520 |
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|a An easy-to-follow guide with step-by-step examples on implementing your marketing plan using Dynamics CRM 2013 and other marketplace solutions such as Click Dimensions and Core Motives. If you are a marketing manager, business analyst, or a CRM functional expert who wants to leverage Microsoft Dynamics CRM 2013 to create effective marketing strategies and run efficient campaigns, this book is for you. The book provides several step-by-step, hands-on examples for beginners to learn marketing concepts, and exercises to create advanced marketing strategies for experts. There are no specific prereq.
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546 |
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|a English.
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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630 |
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630 |
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650 |
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|a BUSINESS & ECONOMICS
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700 |
1 |
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|a Chanda, Sandeep,
|e author.
|
700 |
1 |
|
|a Sawant, Aniket,
|e cover designer.
|
776 |
0 |
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|i Print version:
|a Singh, Alok.
|t Microsoft dynamics CRM 2013 marketing automation : implement effective marketing strategies using Microsoft dynamics CRM 2013.
|d Birmingham, England : Packt Publishing, ©2014
|h iii, 108 pages
|k Professional Expertise Distilled
|z 9781782177227
|
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