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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding /
Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to "sell the earth"--Instead they&#...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield [England] :
Greenleaf Publishing : Berrett-Koehler,
[2011]
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| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
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