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Rethinking business anthropology : cultural strategies in marketing and management /
As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Sheffield :
Greenleaf Publishing,
[2013]
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | As business anthropology comes of age, this timely monograph provides the perspectives needed for the growth and further development of the field and those who work within it. Excellent for the professional bookshelf and as a textbook. |
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| Descripción Física: | 1 online resource (x, 221 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781907643613 1907643613 |