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Green power already out of breath? why do German consumers not switch to green electricity? /
The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hamburg, Germany :
Anchor Academic Publishing,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The following investigation provides a profound analysis on the motives that hinder German consumers from shifting to green power vendors. While academic research provides many potential reasons, only a few investigations have so far dealt with internal and external influences on switching behavior as well as actual compliance with theoretical models. In this context, a survey has been undertaken in the Federal State of Mecklenburg-West-Pomerania to analyze the personal relevance of different motives for consumers. Furthermore, the survey also aimed at analyzing the compliance of theoretic. |
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| Descripción Física: | 1 online resource (99 pages) : illustrations (some color) |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9783954895748 3954895749 |