Entering successfull the indian market : recommendations and challenges for german small and medium-sized companies /

The objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing studies are discussing the market entry of b...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bednarek, Diana (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hamburg, Germany : Anchor Academic Publishing, 2014.
Temas:
2000-2099
Financial crises > Developing countries.
Industries > Developing countries.
BUSINESS & ECONOMICS > Exports & Imports.
BUSINESS & ECONOMICS > International > General.
BUSINESS & ECONOMICS > International > Marketing.
POLITICAL SCIENCE > International Relations > Trade & Tariffs.
Commerce
Economic history
Financial crises
Industries
Developing countries > Commerce.
Developing countries > Economic conditions > 21st century.
Developing countries
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