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Managing innovation adoption : from innovation to implementation /

When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Talukder, Majharul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Surrey, England : Gower, 2014.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction to innovation adoption
  • Innovation adoption by individual employees
  • Theories of innovation adoption
  • Advanced research model of innovation adoption
  • Research methods and analytical framework
  • Impact of organizational, individual and social factors
  • Perception of professional and management personnel
  • Conclusion and implications.