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Managing innovation adoption : from innovation to implementation /
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Surrey, England :
Gower,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption addresses this by presenting a new theoretical framework. The data collected proves that Dr Talukder's enhanced model, based. |
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| Descripción Física: | 1 online resource (227 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781472413369 1472413369 1472413377 9781472413376 9781306705752 1306705754 9781317101536 1317101537 1317101529 9781317101529 |