Restaurant, food & beverage market research handbook 2014-2015 /

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With a thorough and in-depth analysis of the restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (i...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Washington, Kelli D. (Autor), Miller, Richard K. (Richard Kendall), 1946- (Autor)
Autor Corporativo: Richard K. Miller & Associates (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Loganville, GA. : Richard K. Miller & Associates, [2014]
Edición:Fifteen edition.
Colección:RKMA market research handbook series.
Temas:
Restaurants > United States > Marketing.
Restaurants > United States > Statistics.
Restaurants > United States > Handbooks, manuals, etc.
Food service > United States > Marketing.
Food industry and trade > United States > Statistics.
Food industry and trade > United States > Handbooks, manuals, etc.
Restaurant management > United States.
Marketing research > United States.
Restaurants > États-Unis > Statistiques.
Restaurants > États-Unis > Guides, manuels, etc.
Restaurants > Gestion > États-Unis.
Marketing > Recherche > États-Unis.
BUSINESS & ECONOMICS > Small Business.
Food industry and trade
Food service > Marketing
Marketing research
Restaurant management
Restaurants
Restaurants > Marketing
United States
Handbooks and manuals
Statistics
Acceso en línea:Texto completo
Descripción
Sumario:With a thorough and in-depth analysis of the restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas are provided.
Descripción Física:1 online resource (714 pages).
Bibliografía:Includes bibliographical references.
ISBN:9781577832102
1577832108

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