The co-creation paradigm /

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A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and service...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Ramaswamy, Venkatram (Autor), Ozcan, Kerimcan, 1971- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2014]
Temas:
Customer relations.
Relationship marketing.
Product management.
Business networks.
Marketing relationnel.
Produits commerciaux > Gestion.
Réseaux d'affaires.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business networks
Customer relations
Product management
Relationship marketing
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction to the co-creation paradigm
  • Innovating and designing co-creative engagement platforms
  • Enabling and connecting with co-creation experiences
  • Leveraging co-creative ecosystems of capabilities
  • Building co-creative management systems
  • Crafting co-creative enterprise architectures
  • Co-creating transformational change
  • Evolving economies and societies through co-creation
  • Wealth-welfare-wellbeing and private-public-social sector co-creation
  • Embracing the co-creation paradigm.

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