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EBSCO_ocn874153820 |
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|a 880057624
|a 902603651
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|a 9783955531850
|q (electronic bk.)
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|a (OCoLC)874153820
|z (OCoLC)880057624
|z (OCoLC)902603651
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|a NA1996
|b .S263 2013eb
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|a UAMI
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|a Sancho Pou, Eduard.
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|a Archi-tekten zwischen konzept und strategie /
|c Eduard Sancho Pou ; Redaktion und lektorat, Cornelia Hellstern ; projektleitung, Katinka Johanning ; übersetzung des spanischen originals, Kirsten Heininger, Nicole Brodehl ; art Direktion und gestaltung, Christoph Kienzle ; cover, James Rouse.
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|a [Munich, Germany] :
|b Institut für Internationale Architektur-Dokumentation,
|c 2013.
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|c ©2013
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|a 1 online resource (192 pages) :
|b illustrations, photographs.
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|a text
|b txt
|2 rdacontent
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|a online resource
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|a Edition Detail
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|a Includes bibliographical references and index.
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|a Online resource; title from PDF title page (ebrary, viewed February 8, 2014).
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|a VORWORT; PROLOG; EINFÜHRUNG; Kapitel 1. MARKETING; Kapitel 2. BILDER; Kapitel 3. POLITIK; Kapitel 4. ANDRANG; Kapitel 5. UNTERNEHMER; Kapitel 6. No 1; AUSBLICK; EPILOG; INTERVIEW; LITERATUR; REGISTER; ABBILDUNGEN.
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|a In past years, architects have been confronted with a changed market, changed sets of tasks and also new requirements. Which strategies can they adopt to get commissions or spark interest in their projects? With selected examples, the author analyses the processes of individual architects since the 1950s. Beginning with the commencement of marketing in the North American post-war era he proceeds to then cast his view to contemporary times. Transformations in society and politics, the changed requirements of clients, and also the crisis in the economy and financial circles all influence the pro.
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Architectural services marketing.
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650 |
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|a ARCHITECTURE
|x Adaptive Reuse & Renovation.
|2 bisacsh
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650 |
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|a ARCHITECTURE
|x Buildings
|x Landmarks & Monuments.
|2 bisacsh
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650 |
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|a ARCHITECTURE
|x Professional Practice.
|2 bisacsh
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650 |
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|a ARCHITECTURE
|x Reference.
|2 bisacsh
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650 |
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|a Architectural services marketing
|2 fast
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700 |
1 |
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|a Hellstern, Cornelia.
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700 |
1 |
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|a Johanning, Katinka.
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700 |
1 |
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|a Heininger, Kirsten.
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700 |
1 |
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|a Brodehl, Nicole.
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700 |
1 |
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|a Kienzle, Christoph.
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700 |
1 |
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|a Rouse, James.
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776 |
0 |
8 |
|i Print version:
|a Sancho Pou, Eduard.
|t Archi-tekten zwischen konzept und strategie.
|d [Munich, Germany] : Institut für Internationale Architektur-Dokumentation, ©2013
|h 192 pages
|k Edition Detail.
|z 9783920034850
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830 |
|
0 |
|a Edition Detail.
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856 |
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|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=642118
|z Texto completo
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938 |
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|a ProQuest Ebook Central
|b EBLB
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938 |
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|a EBSCOhost
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|a YBP Library Services
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994 |
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|a 92
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