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Social marketing to protect the environment : what works /
In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies.
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Thousand Oaks :
Sage Publications,
[2012]
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 245 | 0 | 0 | |a Social marketing to protect the environment : |b what works / |c Doug McKenzie-Mohr [and three others]. |
| 264 | 1 | |a Thousand Oaks : |b Sage Publications, |c [2012] | |
| 264 | 4 | |c Ã2012 | |
| 300 | |a 1 online resource (xiv, 237 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
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| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward. | |
| 588 | 0 | |a Print version record. | |
| 520 | 8 | |a In this work the focus turns to the environment and how social marketing can be successful to change environmental behaviour. The text begins with a definition of the social marketing model and includes a discussion of various tools that can be used to develop social marketing strategies. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Social marketing. | |
| 650 | 0 | |a Green marketing. | |
| 650 | 6 | |a Marketing social. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Green marketing. |2 fast |0 (OCoLC)fst00947617 | |
| 650 | 7 | |a Social marketing. |2 fast |0 (OCoLC)fst01122635 | |
| 700 | 1 | |a McKenzie-Mohr, Doug, |d 1959- | |
| 776 | 0 | 8 | |i Print version: |t Social marketing to protect the environment : what works. |d Thousand Oaks : Sage Publications, [2012] |h xiv, 237 pages ; 26 cm |z 9781412991292 |w (DLC) 10833223 |
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