The business of creativity : toward an anthropology of worth /

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"How does a group of people brought together because of their diverse skills and professional knowledge set out to be 'creative'? How are ongoing tensions between beauty, fame, and money resolved? In The Business of Creativity, Brian Moeran, a leading scholar and writer on the creativ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Moeran, Brian, 1944- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Walnut Creek, CA : Left Coast Press, [2014]
Colección:Anthropology and Business.
Temas:
Creative ability > Economic aspects.
Creative ability in business.
Créativité > Aspect économique.
Créativité dans les affaires.
BUSINESS & ECONOMICS > Business Communication > General.
SOCIAL SCIENCE > Anthropology > Cultural.
PSYCHOLOGY > Social Psychology.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Overture
  • Chapter 1. Circuits of Affordances
  • Chapter 2. Putting on a Show
  • Chapter 3. Ensemblages of Worth
  • Chapter 4. Shooting an Ad Campaign
  • Chapter 5. The Organization of Creativity
  • Chapter 6. Editing Fashion Magazines
  • Chapter 7. Symbolic Markets
  • Chapter 8. Designing Ceramics
  • Chapter 9. Craftsmanship
  • Chapter 10. Judging Artworks
  • Chapter 11. The Politics of Evaluation
  • Coda.

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