Behavioral economics : a history /

"In economics, the market has been understood to steer behavior towards a competitive equilibrium in which all economic actors behave optimally, and in which welfare of society is maximized. Yet many economists have also seen shortcomings to this ideal picture of the market in the form of limit...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Heukelom, Floris, 1978- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Cambridge University Press, 2014.
Colección:Historical perspectives on modern economics.
Temas:
Economics > Psychological aspects.
Économie politique > Aspect psychologique.
BUSINESS & ECONOMICS > Economic History.
BUSINESS & ECONOMICS > Economics > General.
BUSINESS & ECONOMICS > Reference.
Verhaltensökonomie
Wirtschaftspsychologie
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Understanding human behavior
  • The incorporation of von Neumann and Morgenstern's behavioral axioms in economics and psychology
  • "Measurement theory in psychology is behavior theory"
  • Kahneman and Tversky: heuristics, biases, and prospects for psychology and economics
  • Incorporating psychological experiments in economics and the construction of behavioral economics
  • Building and defining behavioral economics.

Ejemplares similares