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Advertising menswear : masculinity and fashion in the British media since 1945 /
In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Bloomsbury,
2014.
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| Colección: | Dress and fashion research.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men''s clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, |
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| Descripción Física: | 1 online resource (xiv, 254 pages) : illustrations |
| Bibliografía: | Includes bibliographical references (pages 239-252) and index. |
| ISBN: | 9781472558107 1472558103 |