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Brand zero : the complete branding guide for start-ups /
If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author&...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Singapore :
Marshall Cavendish Business,
©2014.
©2014 |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Tai, Jacky, |d 1970- | |
| 245 | 1 | 0 | |a Brand zero : |b the complete branding guide for start-ups / |c Jacky Tai. |
| 246 | 3 | 0 | |a Complete branding guide for start-ups |
| 260 | |a Singapore : |b Marshall Cavendish Business, |c ©2014. | ||
| 264 | 4 | |c ©2014 | |
| 300 | |a 1 online resource (1 volume) : |b illustrations | ||
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| 588 | 0 | |a Online resource; title from title page (Safari, viewed January 29, 2014). | |
| 520 | |a If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone. | ||
| 505 | 0 | |a Introduction; 1; 2; 3; 4; 5; 6; 7; 8; 9; 10; Final Word; About The Author | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Brand name products |x Management. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Produits de marque |x Gestion. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industrial Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Brand name products |x Management |2 fast | |
| 650 | 7 | |a Branding (Marketing) |2 fast | |
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