Brand zero : the complete branding guide for start-ups /

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If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author&...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Tai, Jacky, 1970-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Singapore : Marshall Cavendish Business, ©2014.
©2014
Temas:
Branding (Marketing)
Brand name products > Management.
Stratégie de marque.
Produits de marque > Gestion.
branding.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Brand name products > Management
Acceso en línea:Texto completo
Descripción
Sumario:If you are thinking of starting up a business - whether online or in a pushcart or a small café - you need to look into your branding. (how does it work, anyway?), brace yourself ... According to Jacky Tai, you should start your branding exercise as early as possible. Brand Zero distils the author's wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-understand guide anyone.
Descripción Física:1 online resource (1 volume) : illustrations
ISBN:9789814516747
9814516740

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