Personalisation in Mass Media Communication : British online news between public and private /

It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Landert, Daniela
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : John Benjamins Publishing Company, 2014.
Temas:
Mass media > Social aspects > Great Britain.
Médias > Aspect social > Grande-Bretagne.
PSYCHOLOGY > Social Psychology.
Mass media > Social aspects
Great Britain
Acceso en línea:Texto completo

MARC

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520 |a It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative i. 
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