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Personalisation in Mass Media Communication : British online news between public and private /
It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam :
John Benjamins Publishing Company,
2014.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | It seems to be a truism that today's news media present the news in a more personal and direct way than print newspapers some twenty-five years ago. However, it is far from obvious, how this can be described linguistically. This study develops a model that integrates and differentiates between the various facets of personalisation from a linguistic point of view. It includes 1) contexts that involve the audience by inviting direct interaction and through the use of visual elements; 2) the focus on private individuals who are personally affected by news events; and 3) the use of communicative i. |
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| Descripción Física: | 1 online resource |
| ISBN: | 9789027270832 902727083X 130640536X 9781306405362 |