Developing strategic marketing plans that really work : a toolkit for public libraries /

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"Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kendrick, Terry
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London : Facet, 2006.
Temas:
Public libraries > Marketing.
Public libraries > Public relations.
Bibliothèques publiques > Marketing.
Bibliothèques publiques > Relations publiques.
LANGUAGE ARTS & DISCIPLINES > Library & Information Science > General.
Public libraries > Marketing
Public libraries > Public relations
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • 1: Strategic marketing planning for public libraries: an introduction.
  • 2: Ambition as the basis for marketing planning
  • 3: Making sense of the market for public library services
  • 4: Creating segment-specific value propositions for users and non-users
  • 5: Priorities: making sound choices
  • 6: Clear objectives and winning strategies
  • 7: Attention-grabbing marketing communications
  • 8: Implementation and quick progress.

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