Cargando…
Developing strategic marketing plans that really work : a toolkit for public libraries /
"Public libraries are increasingly aware of the need for good marketing. Underlying this is a need for competence in marketing planning. Many government and other reports stress the need to get public libraries back into the lives of their users and potential users and this requires significant...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London :
Facet,
2006.
|
| Temas: | |
| Acceso en línea: | Texto completo |